Augmented Connectibles Collectables

(C) Suwappu 2011

Since we’ve had eggs last week already, I thought to also share the funny looking toy square-head figurines today. They really look cute and toy collectible or construction kit fans will have their fun. Seems that Suwappu will be a range of toys and an augmented reality concept combined. It comes from Dentsu London. Each unique character has its upper body for “facial” tracking and a swappable lower part (that is the tracker for the augmented surrounding). Tracking sure looks stable and since they know the figurine’s dimensions occlusions work really well, too… but just as Rouli put it earlier: I just don’t get it either. ;-) Cute, though!

Happy Holidays!

Leave a Reply