Finally, a serious approach to mobile AR – Layar

After we all laughed about the guys from Tonchidot, as mentioned before, there is a new company and new hope around. Even with a nice pun name that does not give you a hard AR headache. Easy to remember and it says what it does: puts a layer on your real world: talking about augmented reality that runs on your mobile device and gives you real-time information about e.g. tourist attractions for now in Amsterdam, or the next coffee shop Starbucks around or your buddy’s location walking one block away… Why it is worth mentioning is the fact, that it runs on all Android phones, will be available free of charge and it allows users and companies to add their own content. If there will be a proper SDK with nice features, I can already smell hundreds of location based fun applications around.

Take a closer look at the first video at http://layar.eu/.