Adrenalin Shock while waiting for the bus
a new AR marketing campaign hit the streets of London. I have to admit: I’m impressed by the simple, but great idea! A fizzy drink company had the right feeling for a good tech-supported ad: the “Unbelievable Bus Shelter”. Typically people doze off at bus stops while waiting and they do have time to look around from a (more or less fixed) position – sitting in the right perspective.
The concepts uses the window to the world approach to convert a bus stop billboard wall into a simple glass wall (obviously by means of camera). Now nothing crazy is going on and people see the real cars and people passing by in the “glass” window… but then it gets interesting:
Great AR story! Not often I say: I hope they ship this ad over to Germany!
Have a nice weekend!